Cookie Policy


This is the Cookie policy of the websites of Pioneer Europe NV and its affiliates.

Pioneer Europe NV (hereafter “Pioneer”, “we” or “our”) is a public limited liability company under Belgian law, whose registered office is established at Keetberglaan 1, 9120 Beveren (Belgium).

This Cookie policy aims at informing you about the use of cookies by Pioneer. This policy should be read together with Pioneer’s Privacy policy.

The Cookie policy can be modified, e.g. as a result of new functionalities on the website that require the processing of personal data. Any major changes will be announced on our website.

This version of the Cookie policy was last modified on [Date].

1 Pioneer websites and cookies
2 What are cookies?
3 Which cookies do we use?
4 How can you delete or block our cookies or change your cookie settings?
5 Questions?

When you visit our websites, we collect certain information by automated means, using cookies. We may also use other technologies such as pixel tags, browser analysis tools, server logs and web beacons for similar purposes as described in this policy and we may include them on our sites, in marketing e-mail messages or our newsletter, affiliated websites etc., to determine whether messages have been opened and links have been clicked on. The information provided below about cookies also applies to these other technologies. 

Cookies are small text files that are installed on your browser, on your computer or on your mobile device. They allow a website to recognize your device. Cookies can have several purposes: to ensure that the website takes into account the user’s preferences by for example remembering language preferences, passwords and log-in details, to collect statistical data, to adapt the content etc.

We use cookies for different reasons: for the technical and functional management of the website, to personalise your website visit, to give us commercial and marketing information and to enable users to share content. 

We use both first and third party cookies and session and persistent cookies: 
- First-party cookies are set by us on our websites.
- Third-party cookies are set by another domain than the one of the website being visited (e.g. Google Analytics cookies). 
- Session cookies are erased when a user closes its browser.
- Persistent cookies remain on a user’s device for a certain period (e.g. 1 day, 1 month, 2 years…).

Below you will find a summary of the cookies that Pioneer uses on its websites based on the purpose for which they are collected.

Essential cookies 
These cookies are essential in order to enable you to move around in the website and its features. These cookies provide basic web functionality and car install parts functionality (on certain parts of the websites). 

These cookies are provided by Pioneer directly such as hasj_js or Drupal cookies.

Functionality cookies 
We use functionality cookies to allow the site to remember choices you make (such as your language preference) and provide more enhanced, personal features. These cookies cannot track your browsing activity on other websites and they do not gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our sites.

These cookies are provided by Pioneer directly such as cookie-agreed, gScrollPos by third parties such as YouTube, Facebook, …

Performance cookies 
These cookies collect information about your visit and use of this website, for instance which pages you visit the most often, and if you get error messages from web pages. These cookies do not collect information that identifies a user (unless you have a Google account). All information these cookies collect is anonymous and is only used to improve how our websites work.

These cookies are mainly provided by third parties such as Google Analytics, Google maps, Google Tag Manager, New Relic, ShareThis, …

Targeting / Advertising cookies 
These cookies collect information about the user's browsing habits in order to make advertising more relevant to the user and his interests.

We use third party cookies to understand how users arrive on our websites and how they interact with us on the website. We also use these cookies to understand how our media campaigns work. This information is used to evaluate and improve the content of our website and our campaigns and ultimately to improve user experience. 

We use third party cookies to (i) deliver advertisements more relevant to you and your interests, (ii) to limit the number of times you see an advertisement, (iii) help measure the effectiveness of an advertisement campaign, and (iv) understand user’s behaviour after having seen an advertisement. 

These cookies are provided by third parties such as Google Universal Analytics, Google Advertising, Quantcast, Zarget, Hubspot, Hotjar, Facebook, …

Social sharing cookies 
We use social sharing cookies from LinkedIn, Twitter, Google, Facebook, … to enable you to share any content of interest on social networks and sometimes we may present some targeted advertisements on these networks based on your interaction with our websites.  

Web beacons / web bugs 
We use web beacons and web bugs. These are mostly single pixel or clear gif technology that tells which visitors clicked on key elements on a webpage. These cookies are provided by third parties such as Facebook.

Some cookies we use are provided by third parties and provide us with information about our websites. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. These cookies may however also collect information about you for their own purposes.

This Cookie Policy does not apply to the use of your information by third parties. Therefore, Pioneer advises you to check the cookie policies of these third parties. 


Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies as soon as you visit our websites.  By continuing to use our websites you agree that we can place cookies on your device (unless you expressly indicated otherwise).

If you want to block cookies, remove existing cookies or change your cookies settings, you can do so via your browser settings. These settings can be found in the “options” or preferences” menu of your internet browser. By way of example, the below hyperlinks provide further guidance on how to disable the use of cookies on certain browsers, and/or on how to delete cookies:

o Chrome:;

o Internet Explorer:;

o Mozilla Firefox: and;

For more general information on deleting or blocking cookies, please visit: 

You do not have to accept (all of) our cookies. However, remember that, if you turn off cookies, certain parts of our sites, some graphic elements may not be accessible or not look as good and you may not be able to use certain applications, some areas of our website may take more time to work, or may not function properly.


If you have further questions or complaints about this website or about this Cookie Policy, you can contact us:

- By e-mail at;
- By mail, for the attention of the Data Protection Officer, Pioneer Europe NV, Keetberglaan 1, 9120 Beveren (Belgium);